Cookie Notice

Web Beacons / Tracking Pixels

We integrate web beacons (or tracking pixels) through third-party tools on our website. These pixels provide benefits to us and the users of our website such as:

• – They help us understand how you interact with our website. This allows us to improve the content and layout, making your experience more enjoyable and relevant.
• – They allow us to analyze the data collected through the pixels, which helps us personalize content to you, ensuring you receive information that is relevant to you.
• – They allow us to measure the performance of our marketing campaigns and help us refine our strategies to better meet your needs.
• – They allow us to identify areas where we could enhance our services, to provide you with a better experience.
• – They allow us to respect your privacy, as the tracking pixels collect data in an aggregate form and are not linked to personally identifiable information unless you have given consent.

ESO Solutions Inc. does not sell or share any data that may be collected by web beacons or pixels.

The primary third-party pixels we utilize include:

• – Pendo – Pendo has dual functionality use in ESO. It is used to track the metadata of users to our website to allow us to analyze and improve the services offered to (or purchased by) our customers, for example, if you log a support ticket, this metadata can assist with pinpointing issues.

Pendo is also used to update our customers with important messages and notifications such as time critical alerts or critical messaging, or feature launch announcements.

• – 6sense – 6sense is a marketing and sales platform and helps us to:
  • Understand your needs and preferences better, allowing us to provide you with more relevant content.
  • Anticipate your needs and respond more effectively, ensuring a smoother and more satisfying experience with our services.
  • Analyze aggregated and anonymized data, ensuring your personal information is protected while still gaining valuable insights to improve our services.
• – Meta and LinkedIn – Meta and LinkedIn are used as part of our advertising strategy. We use pixels to track user journeys from ad clicks to site interactions, helping us understand visitor engagement.

For a list of third-party pixels that we use, please email [email protected].