Manager, Digital Marketing

Manager, Digital Marketing

How You’ll Support Our Mission

As our Manager of Digital Marketing, you’ll lead a team responsible for driving sales pipeline and opportunity creation through our digital ecosystem with a strong emphasis on website performance and demand generation strategy. You will improve our existing digital infrastructure, optimize ad targeting and distribution, strengthen our SEO/GEO/SEM strategy, and ensure our website is a high-performing engine for inbound demand. You’ll lead a small in-house team and coordinate with external partners to deliver measurable results. This leader will monitor and report on campaign and website performance regularly, tracking critical metrics and using those insights to continually optimize our approach. You’ll collaborate closely with our Content, Operations, and Creative Teams, as well as agency partners, to execute a strong inbound plan that aligns with our go-to-market strategy. This leadership position reports into the Revenue Marketing leader in marketing.

What You’ll Be Doing – Day to Day

You can easily pivot between high-level strategy and tactical execution, empowering your team while providing clarity and direction.

• Lead and coach a team (SEO/GEO, paid media, and web development) while managing our external web agency.
• Define and execute strategies for paid media campaigns (search, social, display, and ABM), ensuring alignment with pipeline goals.
• Oversee website strategy and performance, guiding enhancements to UX, conversion optimization, and infrastructure to improve lead conversion rates.
• Partner with SEO and paid media reports to drive integrated inbound campaigns, ensuring consistency across digital touchpoints.
• Leverage Salesforce, Google Analytics, and other tools to analyze impact of digital activity, and provide actionable recommendations to optimize ad performance, audience targeting, and overall digital presence.
• Work with operations team on maintaining and regularly sharing performance dashboards, showing progress against key metrics and recommending optimization opportunities.
• Map out customer journeys for target audiences and ensure digital campaigns and website experiences are tailored to those journeys.
• Drive understanding on the impact of AI on the digital marketing strategies so we can deploy, test, and stay ahead of the curve on adoption of Generative AI and Agentic AI use cases in marketing

Who You Are – The Essentials

• 8+ years of digital marketing experience with 3+ years of leadership experience.
• Proven track record of using customer-focused data and insights to improve digital performance.
• Experience leading SEO, SEM, PPC, and website optimization efforts (with oversight, not just execution).
• Strong understanding of website UX, conversion rate optimization, and analytics.
• Demonstrated ability to manage both in-house talent and external agencies.

Who You Are – The Desirables

• Experience with WordPress and managing web development partners.
• Working knowledge of Salesforce, Marketo, and project management tools
• Proficiency with Office 365 tools (Word, PowerPoint, SharePoint, Excel).
• Operates with a growth mindset and loves to collaborate

What We Offer

• Paid Vacation: 5 weeks of paid vacation to recharge and connect with family and friends.
• Sick Time Conversion: Convert unused sick time into additional vacation days.
• Meal Vouchers: Access to delicious meals and snacks during your workday.
• Ergonomic Workspace: Electrically adjustable desks, comfortable chairs
• Dynamic Team Environment: Experience the agility of an energetic and passionate team. Minimal bureaucracy, maximum impact.
• Hybrid Workforce: Flexible options to perform your role from our centrally located office, convenient to shopping and restaurants, or from home as needed.
• Office Amenities: Convenient safe bike-parking and onsite shower facilities, catering to those who prefer sustainable commuting options.
• Competitive Salary: along with a comprehensive benefits package.
• Career Development & Training: Benefit from career development programs, mentorship opportunities, training sessions, and paths for advancement.
• Inclusive Workplace: a diverse, equitable, and inclusive global workplace where all people feel supported, and creativity and new ideas are encouraged.
• Employee Referral Bonus Program: Earn bonuses for referring talented individuals to join our team.

About ESO

ESO is a fast-paced, growing data, technology and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. We’re small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our six US offices and our Belfast, Northern Ireland office. 

Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don’t match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.

ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.