Marketing Campaign Manager - Events

at ESO (View all jobs)
Austin, Texas or remotely in the central timezone,

How You’ll Support Our Mission

As a Marketing Campaign Manager for Events, you will bring your experience and knowledge in events marketing to help us create integrated campaigns to drive attributable pipeline and revenue. ESO is involved in a lot of events (sponsored, owned, and everything in between) and the room for growth is significant; you will be a key player in our mission to improve community health and safety through the power of data. This position will collaborate closely and strategically with leaders across the entire organization.

Reporting to the Director of Demand Generation, you will be part of the ESO Marketing team based in Austin, Texas, one of our US offices, or based in the central time zone. 

What You’ll Be Doing - The Day to Day

· You can easily pivot between high-level strategic thinking and tactical execution with an eye on outcomes & details. You are especially skilled at engaging effectively with sales to build and develop event marketing programs that exceed expectations.

· Build and own demand generation strategy for events across our main audience segments to deliver on short-term and long-term company goals. Create, execute, and scale event campaigns to meet key KPIs ranging from registrations, attendance, and post-event outcomes like pipeline and revenue.

· Collaborate with marketing leadership, sales, and customer success to create a modern event marketing engine. Orchestrate the cross-functional event campaign ecosystem across planning, execution, measurement and optimization with a lens toward digital and customer first execution.

· Execute best-in-class event demand generation programs, with clear attribution modeling and reporting to drive data-informed decisions complete with ongoing testing and optimization.

· Refine our marketing automation and lead nurturing strategies for your event programs.

· Create repeatable, scalable processes aligned to demand gen marketing motions.

Who You Are - The Essentials

· 3+ years of demand generation marketing for events or equivalent

· Proven track record in building and managing demand generation programs for in-person events

· You are customer obsessed, data-driven and technology adept

· Ability to prioritize and efficiently communicate goals and results to diverse audiences

· Strong project management and cross-collaboration skills to drive varied teams to consensus around demand gen strategies and plans

Who You Are - the desirables (It’s a plus if you have):

· Experience in the Health Tech industry: EMS/Fire/Hospital/Public Sector

· Savvy analytic mindset with a passion for digging deeper and summarizing insights

· Has experience using Salesforce and marketing automation software (ideally Marketo)

· Comfortable in a growth business environment and thrives in implementing processes

· Strong leadership qualities with the ability to roll up your sleeves and get it done

 

 

Benefits & Perks
 
ESO offers a comprehensive suite of benefits to promote health and financial security for our employees and their families. For full-time employment you this includes:
  • Competitive health plans (medical, dental, & vision insurance)
  • PTO (starting at 20 days) & 12 company holidays
  • 401(k) with company match
  • Telemedicine service provided by ESO
  • Savings accounts (FSA, HSA, DCA)
  • Employee Assistance Program (EAP)
  • Annual health and wellness reimbursement
  • Peace of mind benefits such as life insurance, disability insurance, and worksite benefits
  • Paid parental leave, new child program, & flexible parental return-to-work options
  • Casual office environments and unlimited office snacks and drinks
 
About ESO
 
ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. We’re small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland. 
 
Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don’t match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission. 
 
All offers are contingent upon a successful background check.
 
 
ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.  
 

Apply for this Job

* Required

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ESO’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Introducing Logistics Management: Asset Management, Inventory, and Checklists applications built in one intuitive platform. Discover how to stay response ready today. 

X